Difference between revisions of "Promotion"
From E-Consultation Guide
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Just because a consultation is online, doesn't mean that people will flock to it. A consultation is not a better mousetrap. You still need to promote it, just as people do for traditional consultations. | Just because a consultation is online, doesn't mean that people will flock to it. A consultation is not a better mousetrap. You still need to promote it, just as people do for traditional consultations. | ||
| − | The objectives of promotion, using both online and offline marketing strategies, is to drive traffic and build public branding to the e-consultation | + | The objectives of promotion, using both online and offline marketing strategies, is to drive traffic and build public branding to the e-consultation. |
| − | + | As in any marketing communications, you need to think of the people you are trying to get to respond. | |
| + | *Who are they? | ||
| + | *Where are they? (in the ''real'' world and virtual worlds) | ||
| + | *What do they want? | ||
| − | *[[Offline marketing]] | + | *[[Online marketing]] techniques |
| + | *[[Offline marketing]] techniques | ||
Revision as of 21:56, 6 July 2006
Just because a consultation is online, doesn't mean that people will flock to it. A consultation is not a better mousetrap. You still need to promote it, just as people do for traditional consultations.
The objectives of promotion, using both online and offline marketing strategies, is to drive traffic and build public branding to the e-consultation.
As in any marketing communications, you need to think of the people you are trying to get to respond.
- Who are they?
- Where are they? (in the real world and virtual worlds)
- What do they want?
- Online marketing techniques
- Offline marketing techniques
