Offline marketing

Here are some offline marketing techniques that can be used to promote e-Consultation activities as well as conventional consultation techniques.

Press conference

A joint press conference by all e-consultation stakeholders to promote its benefits (tangible and intangible) to all parties and to relate how an e-consultation is progressing.

Publications

Academic paper publications in Journals raises the awareness of such projects in the academic world; similar publications in public policy oriented practitioner journals are also effective in raising awareness of the possibilities available.

Exhibitions and Workshops

To exhibit an e-consultation project and seek feedback from target audiences.

Surveys

These help to gauge citizen perceptions and to increase their awareness of e-consultation.

Joint ventures

Partnership with big corporations, for example International Business Machine (IBM), Fujitsu-Siemens, CISCO etc in order to borrow their expertise and, perhaps, outsource some of the work to them. Such initiatives help in raising the profile of e-consultation as well as increasing a broad range of expertise.

Networking

Network and raise the profile of the project in the international arena by working with governments from different countries.

World First E-Consultation conference

To be held at QUB: This group intends to organize the world's first e-consultation conference. This should generate publicity both in Ireland, the U.K., and internationally.

Get politicians involved

Find champions in spearheading and advocating e-consultation projects.