Difference between revisions of "Planning"
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== Promotion == | == Promotion == | ||
| + | |||
| + | == [['''Promotion (Online Marketing and Offline Marketing)''']] == | ||
| + | |||
| + | |||
| + | The objectives of promotion, using both online and offline marketing strategies, is to drive traffic and build public branding to the e-consultation project. | ||
| + | |||
| + | |||
| + | == [['''Online-Marketing''']] == | ||
| + | |||
| + | |||
| + | • '''Search engine optimization (SEO)''': submission of e-consultation websites to Top Search Engine and directories. | ||
| + | |||
| + | • '''Electronic Joint venture (JV)''': Initiate joint venture with other public (i.e., government), private (i.e., sponsors) and NGOs websites to make your e-consultation weblink available on their site. | ||
| + | |||
| + | • '''Blogs''': e-consultation advocators should start to blog and make their presence in the electronic world (e-world). Example Steven Clift at http://dowire.org/notes/ | ||
| + | |||
| + | • '''E-forum & e-community''': the e-consultation group can use the already establish e-forum or e-consultation to tap into their existing customers and solicit for ideas and input to questions posed in e-consultation. | ||
| + | |||
| + | • '''Use Meta-tags in web-building''' to get to the top ranking in Search engines. For example, <Meta name = “descriptions” content= “e-consultation study group research project”> <Meta name = “keywords” content = “e-consultation, e-consult, econsult, econsultation, e-participation, e-participation, e-democracy, edemocracy”> | ||
| + | |||
| + | • '''Use data-mining technology''' or '''Webstats''' to monitor the traffic to the e-consultation website. Refine the keywords and also understand the behavior of the user of e-consultation site to better understand their movement in the e-consultation webpage. | ||
| + | |||
| + | • '''E-mail strategy''': E-mail marketing is the most cost effective way to market on the Internet today. E-mail marketing tactics can be used to build relationship with existing database customers and prospects. | ||
| + | |||
| + | • '''E-newsletter''': Send newsletters to users in the e-consultation website to inform them about the latest happening in the e-consultation projects. | ||
| + | |||
| + | • '''Security and Privacy''': Ensure the data protection act (1998) which includes security and privacy information, clearly stated on the e-consultation website. | ||
| + | |||
| + | |||
| + | == [['''Offline-Marketing''']] == | ||
| + | |||
| + | |||
| + | • '''Press conference''': A joint press conference by all e-consultation stakeholders to promote the e-consultation benefits (tangible and intangible benefits) to all parties and relate the e-consultation progress. | ||
| + | |||
| + | • '''Publications''': Paper publications in Journal will raised the awareness of such project in the academic world. | ||
| + | |||
| + | • '''Exhibitions and workshops''': To exhibit the e-consultation project and seek for feedback from target audiences. | ||
| + | |||
| + | • '''Surveys''' will help to gauge the citizen perceptions and to increase their awareness in e-consultation. | ||
| + | |||
| + | • '''Joint venture''': Partnership with big corporations, for example International Business Machine (IBM), Fujitsu-Siemens, CISCO and etc companies to borrow their expertise and outsource some of the work to them. [This initiative will help to raise profile of e-consultation and increase broad range of expertise] | ||
| + | |||
| + | • '''Networking''': Network and raise the profile of the project in international arena by working with government from different countries. | ||
| + | |||
| + | • '''World first E-Consultation conference''' to be held at QUB: The group can organize the world first e-consultation conference. [publicity] | ||
| + | |||
| + | • '''Get politicians involve''' in spearheading and advocating the e-consultation projects. | ||
Revision as of 16:14, 31 March 2006
Planning
- What technical knowledge/expertise should be available in-house?
- How much time is required to implementation of the technology?
- What support, documentation, help are available to implement the technology?
- How much maintenance, training is needed for using technology?
- Is required to customise/change technology to meet envisage use of technology?
- Will it be accessible to participants and consulter?
- What are the stages in organising an e-consultation.
- What are the design difference between online & traditional techniques i.e. surveys.
- Would it be possible for me to know where exactly in the policy-making process my involvement will take place? Is it at the agenda setting, formulation, or implementation stage?
Strategies
- What are the most important issues to consider in formulating a strategy?
- For consultation, and
- E-consultation?
Promotion
'''Promotion (Online Marketing and Offline Marketing)'''
The objectives of promotion, using both online and offline marketing strategies, is to drive traffic and build public branding to the e-consultation project.
'''Online-Marketing'''
• Search engine optimization (SEO): submission of e-consultation websites to Top Search Engine and directories.
• Electronic Joint venture (JV): Initiate joint venture with other public (i.e., government), private (i.e., sponsors) and NGOs websites to make your e-consultation weblink available on their site.
• Blogs: e-consultation advocators should start to blog and make their presence in the electronic world (e-world). Example Steven Clift at http://dowire.org/notes/
• E-forum & e-community: the e-consultation group can use the already establish e-forum or e-consultation to tap into their existing customers and solicit for ideas and input to questions posed in e-consultation.
• Use Meta-tags in web-building to get to the top ranking in Search engines. For example, <Meta name = “descriptions” content= “e-consultation study group research project”> <Meta name = “keywords” content = “e-consultation, e-consult, econsult, econsultation, e-participation, e-participation, e-democracy, edemocracy”>
• Use data-mining technology or Webstats to monitor the traffic to the e-consultation website. Refine the keywords and also understand the behavior of the user of e-consultation site to better understand their movement in the e-consultation webpage.
• E-mail strategy: E-mail marketing is the most cost effective way to market on the Internet today. E-mail marketing tactics can be used to build relationship with existing database customers and prospects.
• E-newsletter: Send newsletters to users in the e-consultation website to inform them about the latest happening in the e-consultation projects.
• Security and Privacy: Ensure the data protection act (1998) which includes security and privacy information, clearly stated on the e-consultation website.
'''Offline-Marketing'''
• Press conference: A joint press conference by all e-consultation stakeholders to promote the e-consultation benefits (tangible and intangible benefits) to all parties and relate the e-consultation progress.
• Publications: Paper publications in Journal will raised the awareness of such project in the academic world.
• Exhibitions and workshops: To exhibit the e-consultation project and seek for feedback from target audiences.
• Surveys will help to gauge the citizen perceptions and to increase their awareness in e-consultation.
• Joint venture: Partnership with big corporations, for example International Business Machine (IBM), Fujitsu-Siemens, CISCO and etc companies to borrow their expertise and outsource some of the work to them. [This initiative will help to raise profile of e-consultation and increase broad range of expertise]
• Networking: Network and raise the profile of the project in international arena by working with government from different countries.
• World first E-Consultation conference to be held at QUB: The group can organize the world first e-consultation conference. [publicity]
• Get politicians involve in spearheading and advocating the e-consultation projects.
