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| | ## E-consultation? | | ## E-consultation? |
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| − | == Promotion ==
| + | [[Promotion]] |
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| − | == '''Promotion (Online Marketing and Offline Marketing)''' ==
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| − | The objectives of promotion, using both online and offline marketing strategies, is to drive traffic and build public branding to the e-consultation project.
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| − | == '''Online-Marketing''' ==
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| − | • '''Search engine optimization (SEO)''': submission of e-consultation websites to Top Search Engine and directories.
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| − | • '''Electronic Joint venture (JV)''': Initiate joint venture with other public (i.e., government), private (i.e., sponsors) and NGOs websites to make your e-consultation weblink available on their site.
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| − | • '''Blogs''': e-consultation advocators should start to blog and make their presence in the electronic world (e-world). Example Steven Clift at http://dowire.org/notes/
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| − | • '''E-forum & e-community''': the e-consultation group can use the already establish e-forum or e-consultation to tap into their existing customers and solicit for ideas and input to questions posed in e-consultation.
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| − | • '''Use Meta-tags in web-building''' to get to the top ranking in Search engines. For example, <Meta name = “descriptions” content= “e-consultation study group research project”> <Meta name = “keywords” content = “e-consultation, e-consult, econsult, econsultation, e-participation, e-participation, e-democracy, edemocracy”>
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| − | • '''Use data-mining technology''' or '''Webstats''' to monitor the traffic to the e-consultation website. Refine the keywords and also understand the behavior of the user of e-consultation site to better understand their movement in the e-consultation webpage.
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| − | • '''E-mail strategy''': E-mail marketing is the most cost effective way to market on the Internet today. E-mail marketing tactics can be used to build relationship with existing database customers and prospects.
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| − | • '''E-newsletter''': Send newsletters to users in the e-consultation website to inform them about the latest happening in the e-consultation projects.
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| − | • '''Security and Privacy''': Ensure the data protection act (1998) which includes security and privacy information, clearly stated on the e-consultation website.
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| − | == '''Offline-Marketing''' ==
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| − | • '''Press conference''': A joint press conference by all e-consultation stakeholders to promote the e-consultation benefits (tangible and intangible benefits) to all parties and relate the e-consultation progress.
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| − | • '''Publications''': Paper publications in Journal will raised the awareness of such project in the academic world.
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| − | • '''Exhibitions and workshops''': To exhibit the e-consultation project and seek for feedback from target audiences.
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| − | • '''Surveys''' will help to gauge the citizen perceptions and to increase their awareness in e-consultation.
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| − | • '''Joint venture''': Partnership with big corporations, for example International Business Machine (IBM), Fujitsu-Siemens, CISCO and etc companies to borrow their expertise and outsource some of the work to them. [This initiative will help to raise profile of e-consultation and increase broad range of expertise]
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| − | • '''Networking''': Network and raise the profile of the project in international arena by working with government from different countries.
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| − | • '''World first E-Consultation conference''' to be held at QUB: The group can organize the world first e-consultation conference. [publicity]
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| − | • '''Get politicians involve''' in spearheading and advocating the e-consultation projects.
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